Recommendations

ACoS of 50.1% is 318% above your 12% target — this keyword is spending above what your goal allows. 28 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹8.36. Capped at -30% this cycle → ₹24.46. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

ACoS of 23.6% is 97% above your 12% target — this keyword is spending above what your goal allows. 22 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹25.01. Capped at -30% this cycle → ₹34.44. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

ACoS of 185.8% is 1448% above your 12% target — this keyword is spending above what your goal allows. 34 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹2.56. Capped at -30% this cycle → ₹27.72. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

45 clicks and ₹3957.16 in spend with zero conversions. This is structural waste — the traffic is either irrelevant or the listing is failing to convert. Given Profitability mode, this warrants immediate negation. "category="Vitamin C" price<1200 rating=3-5" is a specific multi-word term (4 words). Using negative exact targets only this precise query, applying surgical exclusion without risking collateral blocking of valuable related searches.

ACoS of 97.2% is 710% above your 12% target — this keyword is spending above what your goal allows. 43 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹3.99. Capped at -30% this cycle → ₹22.61. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

36 clicks and ₹1374.63 in spend with zero conversions. This is structural waste — the traffic is either irrelevant or the listing is failing to convert. Given Profitability mode, this warrants immediate negation. "tinted sunscreen" is a short, generic term (2 words). Using negative phrase blocks all query variants containing this term, maximizing waste elimination across the campaign's traffic surface.

ACoS of 45.8% is 281% above your 12% target — this keyword is spending above what your goal allows. 24 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹7.53. Capped at -30% this cycle → ₹20.08. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

"सनस्क्रीन और आफ़्टर केयर" has accumulated 29 clicks and ₹37.70 in spend with zero conversions. This is not a data-sparse situation — the signal is clear. In Profitability mode, this term is a drain on your budget. "सनस्क्रीन और आफ़्टर केयर" is a specific multi-word term (4 words). Using negative exact targets only this precise query, applying surgical exclusion without risking collateral blocking of valuable related searches.

ACoS of 1.5% is 85% below your 12% target with 13 conversions — this keyword is profitable and has room to scale. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹56.08. Capped at +30% this cycle → ₹8.81. In profitability mode, increasing the bid captures more of this keyword's addressable volume without sacrificing efficiency.

ACoS of 1.3% is 86% below your 12% target with 18 conversions — this keyword is profitable and has room to scale. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹44.27. Capped at +30% this cycle → ₹6.41. In profitability mode, increasing the bid captures more of this keyword's addressable volume without sacrificing efficiency.

ACoS of 23.0% is 92% above your 12% target — this keyword is spending above what your goal allows. 18 clicks provides moderate signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹5.21. Capped at -30% this cycle → ₹7.01. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

29 clicks and ₹37.70 in spend with zero conversions. This is structural waste — the traffic is either irrelevant or the listing is failing to convert. Given Profitability mode, this warrants immediate negation. "loose-match" is a short, generic term (1 word). Using negative phrase blocks all query variants containing this term, maximizing waste elimination across the campaign's traffic surface.

ACoS of 20.2% is 69% above your 12% target — this keyword is spending above what your goal allows. 20 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹14.25. Capped at -30% this cycle → ₹16.82. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

"aveil" has generated 13 order(s) with a CVR of 48.1%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil face wash" has generated 6 order(s) with a CVR of 54.5%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil heat shield sunscreen spf 50" has generated 4 order(s) with a CVR of 30.8%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil oatmeal moisturizer" has generated 9 order(s) with a CVR of 75.0%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil sunscreen" has generated 3 order(s) with a CVR of 10.7%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil sunscreen spf 50" has generated 161 order(s) with a CVR of 39.8%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil tinted sunscreen" has generated 4 order(s) with a CVR of 80.0%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil unseen physical sunscreen spf 50" has generated 4 order(s) with a CVR of 50.0%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aviel sunscreen" has generated 18 order(s) with a CVR of 38.3%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"b093djx8ss" has generated 42 order(s) with a CVR of 28.2%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"b09fpytfvn" has generated 5 order(s) with a CVR of 22.7%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"b0c4z18cvs" has generated 5 order(s) with a CVR of 19.2%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"b0c4z3tqh6" has generated 4 order(s) with a CVR of 10.8%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

ACoS of 2.4% is 75% below your 12% target with 161 conversions — this keyword is profitable and has room to scale. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹41.83. Capped at +30% this cycle → ₹10.89. In profitability mode, increasing the bid captures more of this keyword's addressable volume without sacrificing efficiency.

"SP_Branded_Sunscreen_MF" is delivering a ROAS of 30.00x — 275% above your target. This campaign is earning its budget. Expanding budget by ~30% will allow it to capture more of its addressable opportunity without sacrificing efficiency.

The keyword "close-match" appears in 4 different campaigns: SP_Auto Push_MF, SP_Gift set_AUTO_MF, SP-Auto-COQ10_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "loose-match" appears in 3 different campaigns: SP_Auto Push_MF, SP_Gift set_AUTO_MF, SP_Auto_All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil" appears in 7 different campaigns: SP_Branded_Sunscreen_MF, SP_Branded_All products_MF, SP_Branded_Eye Serum_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil sunscreen" appears in 4 different campaigns: SP_Branded_Sunscreen_MF, SP_Branded_Sunscreen_Broad_MF, SP_Combo products_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil sunscreen spf 50" appears in 4 different campaigns: SP_Branded_Sunscreen_MF, SP_Combo products_Generic_MF, SP_Branded_Sunscreen_Broad_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aviel sunscreen" appears in 4 different campaigns: SP_Branded_Sunscreen_MF, SP_Combo products_Generic_MF, SP_Gift set_Branded_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aviel" appears in 4 different campaigns: SP_Branded_Sunscreen_MF, SP_Branded_All products_MF, SBV_Heat shield sunscreen gel_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "oatmeal moisturizer" appears in 5 different campaigns: SP_Branded_Moisturiser_MF, SP_Combo products_Generic_MF, SP_Moisturizer_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "sunscreen spf 50" appears in 5 different campaigns: RB/SP/KT/Generic/Phrase/Sunscreen, SP_Sunscreen_Generic_MF, SP_Combo products_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "keyword-group="keywords related to your product category"" appears in 3 different campaigns: SP_Sunscreen_Generic_MF, SP_Face cleaner_Generic_MF, SP_Eye Serum_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "sunscreen spf50" appears in 6 different campaigns: SP_Sunscreen_Generic_MF, SP_Sunscreen_single kw_MF, SP_Combo products_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "vitamin c serum" appears in 3 different campaigns: SP_Gift set_Branded_MF, SP_Combo products_Generic_MF, SP_Face serum_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "tinted sunscreen" appears in 4 different campaigns: SP_Gift set_Branded_MF, SP_Sunscreen_single kw_MF, SP_Sunscreen_Generic_Broad_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "body moisturizer" appears in 3 different campaigns: SP_Moisturizer_Generic_MF, SP_Best sellers_Moisturizer_MF, SB_Branded_Moisturiser. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

"SP_Combo products_Generic_MF" is running at 89.1% ACoS — 643% above target. Before reducing budget, verify whether individual keywords need bid corrections. If bid-level fixes are already applied, reducing this campaign's budget protects overall account efficiency.

"SBV_Heat shield sunscreen gel_MF" is running at 93.7% ACoS — 680% above target. Before reducing budget, verify whether individual keywords need bid corrections. If bid-level fixes are already applied, reducing this campaign's budget protects overall account efficiency.

"SB_Branded_Moisturiser" is running at 19.0% ACoS — 58% above target. Before reducing budget, verify whether individual keywords need bid corrections. If bid-level fixes are already applied, reducing this campaign's budget protects overall account efficiency.

The keyword "aveil spf 50 gel sunscreen" appears in 2 different campaigns: SP_Branded_Sunscreen_MF, SBV_Heat shield sunscreen gel_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil spf 50" appears in 2 different campaigns: RB/SP/KT/Branded/Phrase/Sunscreen, SBV_Heat shield sunscreen gel_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil oatmeal" appears in 2 different campaigns: SP_Branded_Moisturiser_MF, SB_Branded_Moisturiser. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aviel heat shield" appears in 2 different campaigns: SP_Branded_Sunscreen_MF, SBV_Heat shield sunscreen gel_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aviel sunscreen spf 50" appears in 2 different campaigns: SP_Branded_Sunscreen_MF, SBV_Heat shield sunscreen gel_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "oatmeal moisturiser" appears in 2 different campaigns: SP_Branded_Moisturiser_MF, SB_Branded_Moisturiser. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b09gvkjcgk"" appears in 2 different campaigns: SP_Sunscreen_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b09tf2kcmp"" appears in 2 different campaigns: SP_Sunscreen_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b09fpzsl3p"" appears in 2 different campaigns: SP_Sunscreen_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b09tf2djhb"" appears in 2 different campaigns: SP_Sunscreen_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "+glutathione" appears in 2 different campaigns: RB/SP/KT/Gen/Phrase/Skin/Glutathione, SP_Glutathione_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b09fpytfvn"" appears in 2 different campaigns: RB/SP/ST/All products, SP_All products_ST_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b093djx8ss"" appears in 2 different campaigns: RB/SP/ST/All products, SP_All products_ST_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b09fq19lkt"" appears in 2 different campaigns: RB/SP/ST/All products, SP_All products_ST_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b093dl2yy9"" appears in 2 different campaigns: RB/SP/ST/All products, SP_All products_ST_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b0c4z3tqh6"" appears in 2 different campaigns: SP_All products_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b0c4z18cvs"" appears in 2 different campaigns: SP_All products_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "substitutes" appears in 2 different campaigns: SP_Gift set_AUTO_MF, SP-Auto-COQ10_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "glutathione tablets" appears in 2 different campaigns: RB/SP/KT/Gen/Phrase1/HSV/Glutathione, SP_Glutathione_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "sunscreen for dry skin" appears in 2 different campaigns: SP_Sunscreen_Generic_MF, SP_Best sellers_Sunscreen_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "sunscreen for oily skin" appears in 2 different campaigns: SP_Sunscreen_Generic_MF, SP_Best sellers_Sunscreen_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil moisturizer" appears in 2 different campaigns: SP_Branded_All products_MF, SB_Branded_Moisturiser. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aveil tinted sunscreen" appears in 2 different campaigns: SP_Branded_All products_MF, SP_Branded_Sunscreen_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b0dsp1wq1b"" appears in 2 different campaigns: SP_Glutothione_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b0brqg1xy3"" appears in 2 different campaigns: SP_Sunscreen_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "asin="b0brqgzqg9"" appears in 2 different campaigns: SP_Sunscreen_ST_MF, RB/SP/ST/All products. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "category="multivitamins"" appears in 2 different campaigns: SP_Hair kit_CT_MF, SP_Hair health kit_PT_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "face moisturizer" appears in 2 different campaigns: SP_Moisturizer_Generic_MF, SB_Branded_Moisturiser. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "face serum" appears in 2 different campaigns: SP_Face serum_Generic_MF, SP_Combo products_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "vitamin c face serum" appears in 2 different campaigns: SP_Face serum_Generic_MF, SP_Combo products_Generic_MF. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

The keyword "aviel moisturizer" appears in 2 different campaigns: SP_Combo products_Generic_MF, SB_Branded_Moisturiser. This causes cannibalization — campaigns bid against each other in the same auction, inflating your CPCs. Consolidate this keyword into a single best-fit campaign with a dedicated bid.

"aviel moisturizer" is performing efficiently (ACoS 2.8% vs 12% target) but is severely impression-starved with only 40 impressions. This is a visibility and rank issue, not a performance problem. A +30% bid push is needed to climb the auction and unlock meaningful traffic volume — aligned with your profitability goal of maximising profitable scale.

"aveil eye lift serum" has generated 2 order(s) with a CVR of 40.0%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil lueur d'or face cleanser" has generated 2 order(s) with a CVR of 22.2%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"aveil vitamin c serum" has generated 1 order(s) with a CVR of 16.7%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"b09fq19lkt" has generated 2 order(s) with a CVR of 11.1%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"sunscreen aveil" has generated 2 order(s) with a CVR of 28.6%, sourced from a Phrase match. Graduating this term up the match type funnel: move from Phrase match → Exact match in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"vitamin c tablets" has generated 1 order(s) with a CVR of 10.0%, sourced from a existing campaign. Graduating this term up the match type funnel: move from existing campaign → Exact match keyword in a dedicated campaign. This gives you precise bid control and prevents budget dilution from broader targeting. Add the original source as a negative in the source campaign to avoid self-cannibalization.

"SP_Hair kit_CT_MF" is running at 364.3% ACoS — 2936% above target. Before reducing budget, verify whether individual keywords need bid corrections. If bid-level fixes are already applied, reducing this campaign's budget protects overall account efficiency.

"SP_Auto_All products" is running at 122.0% ACoS — 916% above target. Before reducing budget, verify whether individual keywords need bid corrections. If bid-level fixes are already applied, reducing this campaign's budget protects overall account efficiency.

"aviel" is performing efficiently (ACoS 1.2% vs 12% target) but is severely impression-starved with only 81 impressions. This is a visibility and rank issue, not a performance problem. A +30% bid push is needed to climb the auction and unlock meaningful traffic volume — aligned with your profitability goal of maximising profitable scale.

Recommended bidding strategy: Fixed Bids. This campaign has limited conversion history (0 orders, ₹6455.20 spend) and is still unproven. Fixed bids give you full control during this data-collection phase — Amazon's dynamic bidding algorithms need sufficient conversion data to function effectively. Remain on Fixed Bids until you have at least 5+ conversions.

Recommended bidding strategy: Fixed Bids. This campaign has limited conversion history (0 orders, ₹873.69 spend) and is still unproven. Fixed bids give you full control during this data-collection phase — Amazon's dynamic bidding algorithms need sufficient conversion data to function effectively. Remain on Fixed Bids until you have at least 5+ conversions.

Recommended bidding strategy: Fixed Bids. This campaign has limited conversion history (0 orders, ₹962.30 spend) and is still unproven. Fixed bids give you full control during this data-collection phase — Amazon's dynamic bidding algorithms need sufficient conversion data to function effectively. Remain on Fixed Bids until you have at least 5+ conversions.

ACoS of 14.9% is 24% above your 12% target — this keyword is spending above what your goal allows. 27 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹34.17. Capped at -30% this cycle → ₹34.17. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

ACoS of 14.5% is 21% above your 12% target — this keyword is spending above what your goal allows. 26 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹21.88. Capped at -30% this cycle → ₹21.88. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

ACoS of 13.2% is 10% above your 12% target — this keyword is spending above what your goal allows. 183 clicks provides sufficient signal confidence. Optimal bid (formula: AOV × CVR × Target ACoS) = ₹24.28. Capped at -30% this cycle → ₹24.28. In profitability mode, reducing this bid is the correct action to bring spend in line with your target margin.

Recommended bidding strategy: Dynamic Bids — Down Only. This proven campaign (215 orders, ₹6143.26 spend) has strong enough history for dynamic optimization, but in Profitability mode, Down Only is preferred. It captures Amazon's algorithm-driven efficiency gains on the downside while preventing unexpected CPC spikes that erode margins.

Recommended bidding strategy: Dynamic Bids — Down Only. This proven campaign (64 orders, ₹4883.03 spend) has strong enough history for dynamic optimization, but in Profitability mode, Down Only is preferred. It captures Amazon's algorithm-driven efficiency gains on the downside while preventing unexpected CPC spikes that erode margins.

Recommended bidding strategy: Dynamic Bids — Down Only. This proven campaign (73 orders, ₹7298.64 spend) has strong enough history for dynamic optimization, but in Profitability mode, Down Only is preferred. It captures Amazon's algorithm-driven efficiency gains on the downside while preventing unexpected CPC spikes that erode margins.

Recommended bidding strategy: Dynamic Bids — Down Only. This proven campaign (8 orders, ₹6711.67 spend) has strong enough history for dynamic optimization, but in Profitability mode, Down Only is preferred. It captures Amazon's algorithm-driven efficiency gains on the downside while preventing unexpected CPC spikes that erode margins.

Recommended bidding strategy: Dynamic Bids — Down Only. This proven campaign (37 orders, ₹4818.71 spend) has strong enough history for dynamic optimization, but in Profitability mode, Down Only is preferred. It captures Amazon's algorithm-driven efficiency gains on the downside while preventing unexpected CPC spikes that erode margins.

Recommended bidding strategy: Dynamic Bids — Down Only. This campaign is maturing (4 orders) and has enough data for cautious dynamic optimization. Down Only allows Amazon to reduce bids when a conversion is less likely, protecting efficiency without risking runaway spend. In Profitability mode, this is the appropriate middle ground.

Recommended bidding strategy: Dynamic Bids — Down Only. This campaign is maturing (1 orders) and has enough data for cautious dynamic optimization. Down Only allows Amazon to reduce bids when a conversion is less likely, protecting efficiency without risking runaway spend. In Profitability mode, this is the appropriate middle ground.

Recommended bidding strategy: Dynamic Bids — Down Only. This campaign is maturing (1 orders) and has enough data for cautious dynamic optimization. Down Only allows Amazon to reduce bids when a conversion is less likely, protecting efficiency without risking runaway spend. In Profitability mode, this is the appropriate middle ground.

"aviel" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"aveil eye lift" has only 2 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 13 more clicks before adjusting.

"aveil" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"aveil moisturizer" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"aveil facewash" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"sunscreen spf 50" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"face serum" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"vitamin c serum" has only 2 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 13 more clicks before adjusting.

"asin-expanded="B09JW8XNG6"" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"asin-expanded="B0F88616WX"" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"loose-match" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"asin="B093DJX8SS"" has only 2 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 13 more clicks before adjusting.

"close-match" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"substitutes" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"aveil heat shield" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"aveil spf 50" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.

"aveil creme avoine" has only 1 clicks — below the 15-click threshold required for a confident bid decision in Profitability mode. Taking action now would be noise-chasing. Continue collecting data for at least 14 more clicks before adjusting.